TonTon sees surge in luxury Japan property inquiries as weak yen draws overseas buyers

TonTon Inc. says international demand for Japanese luxury real estate has accelerated after its FGP Global Conference appearance in June and amid a weak yen and record inbound tourism. The Tokyo-based firm, Japan’s only exclusive Forbes Global Properties licensee, says overseas inquiries have topped 50 in the past year, with several deals now advancing.

Why it matters: - Demand for high-end Japanese property is rising as the weak yen makes purchases more attractive to overseas buyers. - TonTon Forbes Global Properties is using its exclusive Forbes Global Properties license and off-market network to capture that demand. - The trend could increase cross-border capital flows into luxury homes, resort assets and income properties in Japan.

What happened: - TonTon Inc., which operates as TonTon Forbes Global Properties, said it has seen a sharp increase in international inquiries after the FGP Global Conference 2026 in Corfu, Greece, held June 9-12. - The conference marked the first anniversary of TonTon’s partnership with Forbes Global Properties. - TonTon Forbes says it is the only company in Japan with an exclusive Forbes Global Properties license. - The company said it received strong interest from overseas real estate agents and investors at the conference.

The details: - TonTon Forbes said it has received more than 50 inquiries from overseas buyers over the past year. - About 10 of those inquiries have moved into active sales processes. - Five deals are now considered highly promising. - Inquiries span an average price range of ¥500 million to ¥10 billion, or about $3.1 million to $62.5 million at ¥160 per dollar. - Target assets include prime condominiums in central Tokyo and other major cities. - Resort and second homes in places such as Niseko, Hakuba and Lake Biwa are also drawing interest. - Large-scale income properties for redevelopment are another target category. - The company said its clients include high-net-worth individuals, family offices and leading real estate agents across North America, Asia and Europe. - A growing share of leads comes through referrals from overseas agent partners. - TonTon said its nationwide network gives it access to premium properties that never reach the open market. - The company manages leasing directly for properties in greater Tokyo, including Tokyo, Kanagawa, Saitama and Chiba. - Properties elsewhere in Japan are handled through partner firms in TonTon’s network. - TonTon Forbes said it can move quickly because it is not constrained by large-corporate bureaucracy. - The company’s website is More information.

Between the lines: - The weak yen is only part of the story. - Hiroki Imagawa said overseas interest is also being driven by Japan’s craftsmanship, seasonal lifestyle and sense of place. - That framing suggests the appeal of Japanese luxury property is shifting from pure currency arbitrage to broader lifestyle and cultural value. - TonTon’s pitch to overseas buyers also relies on scarcity, since its off-market inventory is not available to the general public.

What’s next: - TonTon Forbes said it will keep expanding across Asia, Europe, the Americas and the Middle East. - The company is also seeking more partnerships with overseas real estate firms that want to enter the Japanese market or refer clients. - TonTon Forbes said it will continue offering consultations to individual investors and family offices interested in ultra-high-end and off-market Japanese properties.

The bottom line: - Weak currency, record tourism and off-market inventory are combining to make Japanese luxury real estate more attractive to global buyers, and TonTon is positioning itself as a key gateway.